Designing for everything through iteration.
competitive analyses, moderating usability testing, wireframes, hi fidelity design, partner agency collaboration
In 2018, Meijer launched an effort to move digital experiences to Adobe Experience Manager (AEM) to better serve evolving technology and business needs. At the same time, an effort to establish design standards and a digital design system for a more consistent Meijer digital experience was kicked off with the help of accelerator agencies. A major part of this was redesigning the Meijer.com header with accessibility, performance, and brand standards in mind while creating a masthead that was flexible across Meijer’s numerous web properties and microsites.